Brooklyn Street Local (1266 Michigan Ave, Detroit) is featuring MyT Fine Soul Sauce in their February “Poutine for the People” dish — a Jerk Chicken Poutine created by Chef Reniel of Flavors of Jamaica. This isn’t just barbecue sauce on fries. The Soul Sauce anchors an unexpected flavor combination: hand-cut fries, cheese curds, beef gravy, jerk aioli, jerk chicken, caramelized pineapple, and fresh herbs. Proceeds from each $17 poutine benefit the Detroit Black Farmer Land Fund.
This partnership proves what we’ve been saying: MyT Fine Soul Sauce works beyond the grill. When a chef reaches for it to build a jerk poutine that supports Detroit’s Black farming community, that’s versatility meeting purpose.
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Capital City Market – Lift Up Local Series | May 2, 2025
The most comprehensive profile of Mr. Levi and Soul Sauce published to date. Written by Pamela Patton for Capital City Market’s “Lift Up Local” series, this feature documents the complete origin story: from grandfather Ottway Clemons’s Tennessee pit master legacy to Mr. Levi’s early retirement from Detroit Board of Education, from selling bottles out of his car trunk between music sets to demonstrations at Belle Isle, from the communal kitchen at Eastern Market to 60+ Meijer stores. The piece details the health-conscious reformulation (no HFCS, no preservatives, apple cider vinegar instead of white vinegar), explains why it’s called “Soul Sauce” instead of barbecue sauce (because it works on morning omelets, fish, shrimp, turkey chili, meatloaf), and reveals Mr. Levi’s multiple talents: painter, musician (kalimba player like Maurice White of Earth, Wind & Fire), and mechanic-turned-sauce-maker.
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Fox 2 Detroit | May 23, 2025
Mr. Levi returned to Fox 2 to showcase the versatility of MyT Fine Soul Sauce across six dishes: Sloppy Soul Sliders, Soul Beans, Pulled Pork Tacos, Beer Can Chicken Breast, Bloody Mary, and salmon with the brand’s upcoming dry rub. The segment demonstrated how one sauce moves seamlessly from appetizers to entrees to drinks — and teased the dry rub product line launching soon. When asked about growth plans, Mr. Levi shared his goal of national Meijer distribution and his participation in the grocer’s Grow Academy program for emerging brands.
Watch the Segment → View the Recipes →
Click On Detroit | Local 4 | WDIV | July 6, 2024
Three generations on set — Vice President T.J. King and her son Brandon joined WDIV to showcase the family legacy behind MyT Fine Soul Sauce. The spread included smoked salmon salad (seasoned with mild Soul Sauce), pulled pork tacos, barbecue chicken legs, turkey sliders, soul hummus, habanero cornbread, and a Bloody Mary — all built around the sauce. T.J. emphasized versatility: “It takes everything to a different level” because of the seasoning depth. Brandon, carrying on his great-grandfather’s Tennessee pit master recipe, called the soul sliders his favorite. The American Coney Island “Soul Dog” partnership got another mention — proof this sauce belongs on Detroit’s most iconic dish.
Watch the Segment → View the Recipes →
WDIV Local 4 | January 28, 2024
Perfect timing for Lions playoff season — WDIV featured MyT Fine Soul Sauce as a tailgate essential, complete with the American Coney Island partnership story. The segment showcased the “Soul Dog” (a Detroit coney with Soul Sauce), plus wings tossed in both mild and habanero, sloppy soul sliders, barbecue chicken Cobb salad, and soul hummus with roasted cauliflower. Levi shared the brand’s origin story (starting from the trunk of his car) and unexpected uses: chili, spaghetti, soul pizza, meatloaf, even as a steak sauce. The message: throw out the ketchup — this is your new condiment with soul.
Watch the Segment → View the Recipes →
CBS Detroit | August 14, 2023
Levi Johnson appeared on CBS Detroit’s morning show to share the story behind MyT Fine Soul Sauce — born from necessity after a career shift, built on his grandfather’s Tennessee pit master recipe. The segment featured live tastings of all three varieties (mild, spicy, habanero) on ribs, meatloaf, and beer can chicken, plus the Bloody Mary recipe that proves this sauce works beyond the grill. At the time of filming, the brand was in 200+ Michigan stores including Meijer, with Kroger distribution on the horizon.
Watch the Segment → View the Recipes →
August 2021
On August 5th 2021, Mr. Levi Johnson Jr. was awarded the Legacy and Entrepreneurship Award of Excellence presented by Senator Marshall Bullock at the Polo Classic presented by Beautiful Machine magazine
Featured Business Profile
Mr. Levi’s MyT Fine Soul Sauce is featured in Launch Detroit’s Entrepreneur Marketplace — a directory connecting Detroit entrepreneurs with resources and visibility. The profile documents the origin story: Levi Johnson Jr. grew up watching his grandfather Ottway Clemons, a Tennessee pit master sought after for his barbecue and special sauce, then added his own tweaks to create something new. No high fructose corn syrup, no preservatives — just natural ingredients that work as shrimp sauce, spaghetti sauce, Bloody Mary mix, meatloaf topping, and more. Launch Detroit’s recognition places the brand in Detroit’s entrepreneurship ecosystem as a homegrown business worth supporting.
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